The IAB Video Leadership Summit brought together over 100 exclusive executives from across the digital video ecosystem to shape the future of CTV and digital video. This summit’s theme was “Driving to Outcomes.” Attendees explored the shift from traditional metrics to business-driven KPIs, balancing quality and cost, and how AI accelerates outcomes.

A huge thank you to everyone who contributed to making Video Leadership Summit 2025 a resounding success! We especially recognize the invaluable support of our Principal Partner, TikTok.

Read the highlights below and the full recap from the summit here.

Key Takeaways Summary

Video is moving beyond traditional reach and frequency metrics toward performance-driven KPIs. Sessions emphasized the importance of aligning video with driving results, or risk poor business outcomes and thus reduced spend with streaming partners.

 

 

 

Released Insights & Guidelines

  • IAB Video Leadership Summit 2025: Navigating the Evolving Video Landscape: From Reach to Results

    IAB Video Leadership Summit 2025: Navigating the Evolving Video Landscape: From Reach to Results

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  • 2025 Digital Video Ad Spend & Strategy Full Report

    2025 Digital Video Ad Spend & Strategy Full Report

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  • CTV Video Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation

    CTV Video Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation

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  • Anatomy of a Video Impression

    Anatomy of a Video Impression

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  • Ad Creative ID Framework (ACIF) Ad Ops Guide

    Ad Creative ID Framework (ACIF) Ad Ops Guide

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  • Ad Creative ID Framework (ACIF) Business Playbook

    Ad Creative ID Framework (ACIF) Business Playbook

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    Agenda

    Agenda

    Sponsors & Partners


    Principal Partner


    Presenting Partners


    VIP Sponsor


    Supporting Sponsors


    Get Involved

    Converged Video Innovation Committee

    The Converged Video Innovation Committee (CVIC) serves as a premier forum dedicated to driving the future of television and digital video through collaboration, thought leadership and research. Covering CTV/FAST, OLV and Social video, this group empowers members to stay ahead of industry trends, share research insights, and explore evolving best practices in targeting, measurement, interactivity, and viewer engagement across all video platforms.

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