
The IAB Video Leadership Summit brought together over 100 exclusive executives from across the digital video ecosystem to shape the future of CTV and digital video. This summit’s theme was “Driving to Outcomes.” Attendees explored the shift from traditional metrics to business-driven KPIs, balancing quality and cost, and how AI accelerates outcomes.
A huge thank you to everyone who contributed to making Video Leadership Summit 2025 a resounding success! We especially recognize the invaluable support of our Principal Partner, TikTok.
Read the highlights below and the full recap from the summit here.
Key Takeaways

Video is moving beyond traditional reach and frequency metrics toward performance-driven KPIs. Sessions emphasized the importance of aligning video with driving results, or risk poor business outcomes and thus reduced spend with streaming partners.
